Examples Of Online Marketing Tools
Examples Of Poor Web Advertising Techniques
Author: Courtney Shipe
From banner ads to unicast ads, online advertising is everywhere. But like most marketing campaigns, some techniques work better than others. Some methods of advertising are truly annoying and invasive and tend to actually drive people away from your product or company rather than intrigue them. Here are some examples of poor web advertising techniques.
Advertisements that automatically play audio messages such as talking banners and video ads are both startling and annoying. “What really irritates me, aside from the annoying nature of these boisterous ads, is how ineffective they serve their functions. Advertisers foolishly assume such ads will entice viewers to click on them and read more about the services they offer. WRONG! What happens with most users, such as my case, is they simply move on to another web page. In fact, annoying web ads have the exact opposite intended effect upon casual viewers. Instead of luring customers, they detour them. And yet advertisers still pursue us with noisy animated Flash-based ads.”
“Floating” ads that appear superimposed over the page you are trying to view are another invasive form of advertising. By making the user search to find the “close” button you are giving them the opportunity to leave your site as well. Many individuals will choose to do just that since they did not come to your site to view an ad, they came for the content.
Contextual ads can be annoying if they are not synchronized with the topic of the page’s content. Often it is confusing to look at a page on “ways to cure the flu” and be bombarded with ads for women’s bras. Although they sometimes are more costly, relevant sites that will carry ads about your product will have a much higher click through rate and will not annoy those of us who were not interested in your product to begin with.
Expanding banners are another annoying method especially if the banner is placed somewhere your mouse must move over such as the right sidebar. Because these ads cover the content of the page and are often “trigger-happy”, expanding when the mouse so much as moves, they will drive traffic quickly away from your site.
Article Source: http://www.articlesbase.com/online-promotion-articles/examples-of-poor-web-advertising-techniques-1799049.html
About the Author
For more information about web advertising please visit http://www.digital-synergy.com/
I design Online Stores on eBay. I’m thinking about writing my own eBooks. Do you think this is a good idea?
I am currently selling custom store designs such as eBay store logos, banners, custom blog designs, My Space designs, and a few eBooks that have reselling rights that were written by my friend, Danna Crawford, who is also an eBay Power Seller. Her eBooks about eBay selling tips and strategies are phonomenal!
I am thinking about writing my own eBooks on selling strategies and e-commerce solutions about marketing, promotional, and advertising tools to give maximum exposure for optimal success for any Internet busines.
Let’s face it. Competition is getting harder on the Internet. I feel that my expertise in graphic design and web solutions can help others. Does this sound like a good idea to you?
Thanks and please see my profile to see examples of my graphic design work.=)
Have a blessed day,
Tonya’s Dynamic Designs
(an eBay store)
Click On My Picture to get a direct link to my eBay store! =)
Do you run an online business?
What techniques have you used to generate consistent sales?
I do NOT want “buy this guru’s package” or “go to my blog” – I am looking for concrete responses of techniques that WORK.
For example, the most effective marketing tool for my book “Aggressive Pleadings For The Non-Custodial Father” was FORUMS.
I have not yet found a comparable marketing tool for my latest: “Don’t Just Build A List – Build A COMMUNITY”
If you are making money consistently off the Internet – share your knowledge AND your link (as a reference, of course).
eric h:
I am gathering ideas. If you have an idea, post it. Thank you.
What are the latest ONLINE MARKETING (E-MARKETING) tools used by universities to attract students?
Can any one tell me few examples of latest Online Marketing ( E-Marketing) tools/ applications/ strategies used by Universities (or other higher education institutions) to attract students?
Pls explain in laymans terms the following online example of Option debit spread strategy,What’s the downside?
Option debit spreads can be a very useful and in some cases, lifesaving tool when trading.
The following example shows how that, even when the price of the underlying financial instrument goes against you, you can still make a nice profit on your investment.
It just takes a bit longer, but it illustrates the superiority of this strategy over only ‘going long’ on call or put options.
The following example was traded on the Australian market, but the principles can apply to any market in the world.
In late August, I entered an option trade on ANZ bank. It was a ‘debit spread’ which is where you BUY a call option (in this case) at a ’strike price’ just above the current market price,
but also SELL another call option at a ’strike price’ higher up. In this case, it was an $18.50 / $19.00 spread.
On reflection, it was a bad time to buy, but I had it pre-set in my broker account to automatically enter at a certain price and it did so.
I was away at the time and not monitoring the market and had forgotten about this. The next day, ANZ came out with some bad news and the share price dropped about $2.
Now, if I had only entered the ‘buy’ side of the contract, this would’ve been very bad news. However, with a “spread” you can do interesting things…. I thought to myself, “if the share price has dropped, that means my ‘way-out-of-the-money’ $19 “sold” call option is now going to be very cheap” – cheaper in fact, than my bought position. (the share price was now about $16).
Remember, this was a SOLD position, so why not buy it back when it’s practically worthless.
Well, I had to wait a few weeks for it to get to the price I was prepared to pay, but last week the US stock market took a big dive and so the Aussie market followed the next day, particularly the banks.
The whole position (spread) had originally cost me 24.5 cents.
This comprised the BOUGHT option at a cost of $1.48 less the SOLD option for $1.235 = 24.5 cents.
Anyway, when the ‘big dive’ took place last week, I was able to “buy-to-close” the original SOLD position for only 12cents.
I thought to myself … “my total cost is now 24.5 + 12 cents = 36.5 cents. All I need now, is for the share price to rise a little, so that the original BOUGHT option comes up to about 38cents and I can get out and break even.
I was prepared to wait a few weeks for this to happen, because I had noticed that ANZ was in a sideways channel (see chart below). Well, to cut a long story short, the ‘big dive’ on the US markets was followed by a huge rally the next day, so the Aussie market followed (wagging its tail). The ANZ shares took off, so that my original ‘bought’ $18.50 call option was now worth 65c. I sold for an overall profit of 78%!!
We all like to share our successes. This impressed me with the flexibility of ‘debit spreads’ – how you can turn a setback to your advantage.
to the extent that…?
“To the extent that Western firms have seized on the growth of the internet in China, it has often been as a marketing tool. McKinsey cites two examples: Nestle has promoted coffee in a tea-drinking country with clever online ads about the joy of a coffee break, and Nokia has run music promotions and competitions, accessed via its handsets, in conjunction with video sites.”
What is the meaning of “to the extent that….” in this context?
‘To the extent that’ means ” if ” ? or “even if “? or something else?
http://www.elliance.net/About/newsDetail.asp?id=116
http://www.hobsons.com/us/pdfs/hobsonsOverview.pdf
Don’t know if this is any use.
Yes, i have a domain but i have no marketing plan yet. if someone wants to advertise at my site, i would give it for free.
What matters more is how well you can market your eBooks and actually make profits from them. You can also protect your ideas because they are valuable Intellectual Property–an IP lawyer may be beneficial. This way when you sell your ebook you will rest assured that no one will copy your ideas and market them as their own, while making profits from them.
With IP protection you can license buyers and charge them a fee for rights to resell your ideas for profit. So, each time your buyer resells your ideas, they must also give you a percentage profit if you’ve protected your intellectual property well. Also, if someone tries to use your ideas as their own, you could sue them easily, if it’s well protected IP.
Your idea is will be an excellent one when you can actually make a profit from it, otherwise, it could just end up being only a dream. Work at it, it may become a reality and make you some money, too.
up to a crucial point when——-.
to be honest you did horribly there.
september 2008 i entered a call spread on Randstad for 2009 i made a total of 800% profit there.
that same month i also entered into a call spread on ING for dec 2010 that made me a total of 667%
i have many more spreads running til 2013 most of them are already halfway into the money. The ranges of maximum return on investment on a call spread range from 200% with lower risk to 1000% with very high risk.
- Firstly: the downside of debit spreads is that the maximum loss is 100% (your entire investment.)
- Secondly: a downside is that failure to perform by the underlying value will erode your investment making it worth less over time.
- Thirdly: when your spread goes fully in to the money prematurely (way before expiration) your money is stuck til expiration unless you close the position (which is always vs a loss because the time-expectance value is still included)
- Lastly: you need performance in a very small range on the underlying value. which makes your position rather volatile for change. in the money one day could quickly go to out of hte money next month.